Can Imagine / Open research

How to read this index

Public discussion from Reddit opening posts and Instagram comments. Collection snapshot: 2026-10-17. Scores require ten distinct sources with a directional opinion, in one scope and on one platform. This is a small convenience sample, not a survey of beverage drinkers.

How the index works

100 × (positive + 0.5 × mixed) / (positive + mixed + negative). Neutral observations are excluded from the score. At least 10 distinct directional sources are required per displayed scope and platform: distinct opening posts on Reddit, distinct comments on Instagram. Duplicate sources count once. Product evidence is never added to a brand score. Reddit and Instagram are never combined into one score.

Coverage and confidence

Reddit: selected public opening posts, no comments. Instagram: the first top-level comments shown on a small set of brand-owned posts, with vague, emoji-only and campaign-only reactions left out at capture, no replies. Fans are more likely to comment on a brand’s own post, so Instagram results lean positive by design. No automatic ingestion, population confidence intervals or trend claims. Publication dates can be unresolved on Reddit; observation date means date checked, not date posted.

Privacy and correction

We store short paraphrases, public source links and editorial classification, with no usernames, profiles or copied comment text. Product and health assertions remain unverified personal opinions. For a correction or source removal request, use the Can Imagine contact link on the main site.