Start with the business.
Get clear on the audience, channel, pricing and production assumptions before the next expensive decision.
Your logo here. Eight beverage possibilities.
01 / The reason we existA better way from idea to aisle.
A great drink needs
more than great taste.
It needs a business behind it. A package that can be produced. A story people get. And a route to market that makes sense. We keep those decisions in the same conversation.
Connect the specialists.
One commercial brief across formula, production, packaging and marketing. Less explaining the same thing to different teams.
Know what happens next.
Turn the moving pieces into a scoped plan, clear responsibilities and the next decisions to make.
A look at the thinking
One decision changes
the next.
This is what connecting the dots looks like. Start with the channel, then work back through the product and the plan.
Beverage path / A canned sparkling drink
Illustrative sample. Not client work.
- Decision 01
Where will
it sell first?Choose the first channel and audience. Check the shelf price, selling costs and margin assumptions.
The useful outputCommercial brief - Decision 02
What can we
make viable?Match formula, pack format and target run size with the right specialist partners and their constraints.
The useful outputPartner brief & open questions - Decision 03
What must happen
before launch?Sequence technical review, artwork, production and demand-building around the decisions still open.
The useful outputLaunch sequence & owners
Can Imagine connects the plan.You make the business decisions.Specialists do the technical work.
The point: surface the expensive dependencies before they become expensive surprises.
Start with your next three decisions02 / What we bring together
The whole picture.
Or the missing piece.
Bring us a launch, an existing brand or one problem that’s holding things up. We shape the work around what needs to move.
Tell us where you’re stuck01Strategy & commercial
Positioning, audience, channels, pricing work and a commercial brief that gives every partner the same starting point.
- Brand & product positioning
- Channel & launch planning
- Pricing & economics
02Product & production
Finding and coordinating the right formulation, co-packing and technical partners. Keep the formula, package, production line and launch plan connected.
- Formulation-partner sourcing
- Co-packer search & coordination
- Testing & label-review coordination
03Brand & packaging
A clear identity and a package built for the way the drink is made, sold and discovered.
- Naming, identity & voice
- Packaging systems & artwork
- Photography & sales tools
04Launch & demand
Campaigns, content and trade support around one launch plan, from the cooler door to the phone screen.
- Campaigns, paid media & social
- Retail & distributor materials
- Sampling & field activations
05Operations & growth
Help an existing beverage brand through its next constraint, with commercial priorities informing the day-to-day work.
- Ecommerce experience
- Performance review & improvement
- Procurement & logistics coordination
03 / A useful place to start
Right-sized to the job.What needs to
happen next?
Find the path
“I need to know
where to start.”
Bring the idea and what you already have. A Beverage Path Call focuses on your next three decisions, the partner types you need and the biggest likely delay.
For ideas & early-stage decisionsMove a project forward
“I need this
out in the world.”
Scope one piece or a connected launch. Agree the work, responsibilities and decision points before the project begins.
For development & launchKeep building
“We’re in market.
What’s next?”
Work through the next growth or operating constraint. Connect campaigns, channels and production priorities without starting over.
For established beverage brandsStart with a short introduction, then a Beverage Path Call to assess fit and define the next scope. Specialist, production and media costs are scoped separately from Can Imagine’s work. No one-size-fits-all package or open-ended support.
Can we work on just one problem?
Yes. The brief can cover a focused commercial, production, brand, launch or growth problem. It can also cover a connected project. We agree the scope before work starts.
Do you make the formula or manufacture the drink?
Specialist formulation and manufacturing partners handle that work. Can Imagine helps source and coordinate them, connecting their requirements with the commercial brief, packaging and launch plan.
How is the work priced?
Through a scoped proposal based on the work and partners involved. The first conversation helps define the need; it is not an open-ended technical review or a production quote.
04 / Let’s make it happen
Your next move
starts here.
Start with a Beverage Path Call: your next three decisions, the partner types you need and the biggest likely delay. A little context helps us assess the fit and scope useful paid work.
Prefer a straight hello?
Email Can Imagine